Facebook IPO (initial public offering) price range

Facebook has set an IPO price range between $28 and $35. Furthermore, Facebook co-founder and CEO Mark Zuckerberg will personally be selling 30.2 million shares of his company.

Facebook today once again updated its filing for an initial public offering (IPO) with the U.S. Securities and Exchange Commission (SEC). This is the fifth time it has done so, and the biggest update is that Facebook has set a price range of $28 to $35 per share. 

Let's hope Mark Zuckerberg has deep pockets in his hoodie.

The Facebook CEO plans to sell 30.2 million shares of his stake in the social network when it publicly offers its stock later this month. If the company's IPO prices at the top of its $28 to $35 per-share range, Zuckerberg would pocket a "cool" $1.1 billion.

Given the sale of some 337.4 million shares, this means the company could raise between $5.04 billion as much as $6.30 billion for itself, and between $4.41 billion and $5.51 for its investors. The company estimates it will likely net $5.6 billion from the offering if it achieves a mid-point price of $31.50 per share.

However, most of that cash will go straight to Uncle Sam and California. Zuckerberg plans to partially exercise a major stock options grant, and will use almost all of the cash he raises from his IPO sale to pay off the taxes on that maneuver.

It's the day techies and investors have been waiting for: Facebook set a price range of $28 to $35 per share for its initial public offering. It also upped the maximum size of its offering to $13.6 billion, up from its previous $5 billion estimate.

Facebook currently has around 2.1 billion shares outstanding, so if its IPO prices at the top of the range, the company would be valued at just shy of $75 billion.

Many Facebook employees and executives, including Zuckerberg, hold unexercised stock options. The company itself is also holding some shares for future employee equity grants. If all of those shares were exercised, Facebook's outstanding share count would rise to around 2.8 billion, pushing its valuation closer to $98 billion. 

Facebook's target price range isn't binding, and could change several times before Facebook actually makes its debut. The company will set its final price the night before it begins trading. That's expected to happen sometime in mid-May, with May 18 the current target date.

Institutional investors who purchase shares directly from Facebook's underwriters, including lead banker Morgan Stanley, will buy in at the IPO price. Regular investors will get their shot the next day, when Facebook begins trading on the tech-heavy Nasdaq exchange under the ticker "FB." 

The target range set on Thursday could be lowballing. Facebook said in a filing last month that it internally valued its shares at $30.89 each, as of January 31 -- up from $29.73 a month earlier.

Facebook's user base is growing. The site had 901 million monthly active users as of March 31, up 33% compared to the same date last year. User growth is fastest in Brazil, India, and the United States, Facebook said.

Zuck's windfall: Facebook CEO and founder Mark Zuckerberg plans to sell 30.2 million shares in the IPO offering. If Facebook prices at the top of its range, that will net Zuckerberg about $1 billion -- cue the Sean Parker "you know what's cool?" jokes.

But Zuckerberg won't be hanging on to his cash. The company said he will use the "substantial majority" of the windfall to cover the whopping tax bill he'll be hit with, thanks to his plan to exercise a large stock-options grant that will substantially increase his ownership stake in the company he founded.

In 2011, Facebook CEO Zuckerberg pulled in a $500,000 base salary. But he requested -- and will receive -- only $1 per year in salary starting January 1, 2013.

Zuckerberg, who remains the largest shareholder in the company he created, still takes home a hefty pay package. His total compensation in 2011 came to $1.48 million, according to Facebook's calculations.

Facebook, Inc. is offering 180,000,000 shares of its Class A common stock and the selling stockholders are offering 157,415,352 shares of Class A common stock. We will not receive any proceeds from the sale of shares by the selling stockholders. This is our initial public offering and no public market currently exists for our shares of Class A common stock. We anticipate that the initial public offering price will be between $28.00 and $35.00 per share.

Facebook co-founder and CEO Mark Zuckerberg will personally sell 30.2 million shares for the IPO. Despite this, he will still control the majority of the company: 57.3 percent of voting shares after the IPO.

But even after the tax man takes his bite, Zuckerberg will be a paper billionaire. His remaining 504 million shares will make him worth $17.6 billion if Facebook hits the top of its IPO range -- enough to make him one of the 50 richest people on the planet, by Forbes' calculation. Bloomberg has already give him a spot in its Billionaires Index.

It will be the Facebook CEO's biggest payday by far, though he has collected plenty of cash over the years. Last year, he made $483,000 in salary, took home a $220,500 bonus, and received additional perks like private jet travel valued at $783,000.